John Feldman, Founder and Chairman

John’s 25-year track record in healthcare has revolved around building companies with information products and services designed for healthcare consumers and professionals. Prior to founding Applied Pathways, he has participated in the launch and growth of several highly successful healthcare companies including Access Health, Informed Access Systems, Careinsite and WebMD.

John’s various management roles in product development, product management, sales, marketing and business development have imparted a deep understanding of the business of healthcare and growth strategies for healthcare service and software companies.

John received his B.A. degree from the University of Colorado.

Steve Lefar, Chief Executive Officer

Steve is an accomplished executive with more than 25 years of leadership experience in the healthcare information technology industry. He has an impeccable reputation for building companies that have become an integral part of the fabric of the industry. His areas of expertise are in critical healthcare information technology specialties including analytics, content management, consulting, strategy, and developing software-as-a-service (SAAS) solutions. 

Steve came to Applied Pathways from analytics firm Sg2 (acquired by MedAssets in 2015) where he was President and CEO.  At Sg2 he led the transformation of the company into a recurring-revenue analytics and content firm while driving dramatic returns.  More than 1,200 organizations around the world have come to rely on Sg2’s analytics, intelligence, consulting and educational services.  Prior to joining Sg2, he was President of MediRegs, a pioneer in SAAS applications and content for the healthcare compliance space that was acquired by WoltersKluwer.  In addition, Steve has served as Senior Vice President – Corporate Development at Allscripts, Inc., Senior Manager at Accenture, and has held several other consulting and management positions in the health care industry.  

He currently is a Board Member of Enlitic and a partner in TLSG Investments.  Steve also sits on the Board of the Juvenile Diabetes Foundation of Chicago and on the editorial board of the Society of Corporate Compliance and Ethics.  

Steve earned a BA in economics from the University of Michigan.

Dr. Jim “Woody” Woodburn, Chief Medical Officer

As Chief Medical Officer of Applied Pathways and over the course of his career, Dr. Woodburn has focused on providing strategic guidance to accelerate quality improvement and consumer-centered systems change. Dr. Woodburn previously held the position of Vice President of Clinical Initiatives for United Healthcare and Optum Health, where he led the TeleMedicine ConnectedCare enterprise.

He has served as an Entrepreneur-in-Residence for Lemhi Ventures and as Chief Medical Officer for MinuteClinic, where he helped to lead the national expansion of retail clinics and acquisition by CVS Pharmacy. Dr. Woodburn also spent more than a decade at Blue Cross Blue Shield of Minnesota, where he was a founder and leader of the Blue Cross Blue Shield Association’s Medical Management Forum.

He is a residency- and fellowship-trained Emergency Medicine physician and holds two engineering degrees from the University of Wisconsin-Madison.

John “JD” Delong, Executive Vice President Product Management and Strategy

John serves as Executive Vice President at Applied Pathways responsible for product strategy and management. Previously John served as Vice President of Sales and Marketing at Medicalis Corporation. His successful entrepreneurial experience in the medical software industry spans 20 years.  

His focus on technology strategy, product marketing, and sales has led to numerous successful product launches in competitive technology environments. Prior to joining Medicalis, John held various sales, marketing and General Manager positions with Mitra Imaging, a leading radiology integration and solutions provider for OEMs on a worldwide basis, in Waterloo, Canada. While at Mitra, John was responsible for taking the company from Waterloo to Europe, Asia, and Australia by establishing corporate sales and support offices in Holland, Denmark, and Australia. John has a Bachelor of Science degree from the University of Guelph.

He earned a post graduate diploma in Business Administration from Wilfrid Laurier University and graduated from Mohawk College with a diploma in Health Radiation Sciences. He is also a Certified Professional in Healthcare Information and Management Systems (CPHIMS).

Mike Previti, Chief Revenue Officer

Mike is a 23-year Health Information Technology veteran with a proven record of building high growth sales teams, strategic partnerships, and taking companies to market resulting in aggressive top-line growth while delivering tremendous customer satisfaction. An accomplished Executive, Mike has driven results and been responsible for Sales, Sales Operations, Marketing and Business Development organizations at companies including Viewics, Rise Health (acquired by Best Doctors) and Merge. At Merge he held multiple sales leadership roles focused on driving growth to more than $250 million in revenue. Prior to Merge, Mike was with Initiate Systems, Inc. where his team delivered year-over-year double-digit growth culminating in a sale of the company to IBM in early 2010. Mike’s career in sales includes several other blue chip healthcare organizations including Cerner and McKesson.

Mike holds a B.A. in Economics from Eastern Illinois University and has sat on the Board of Advisors for SA Ignite; a Chicago Illinois based Healthcare IT Company.

Stephanie Kowalski, Chief Marketing Officer

Stephanie Kowalski is a 22-year marketing veteran who is passionate about leveraging the power of marketing to help businesses achieve or surpass their goals. Stephanie has utilized her marketing talents at companies from Fortune 100 to start-up in both technology and healthcare.

Most recently she led Marketing for HealthEngine, a Chicago-based start-up that has built a technology platform that allows facilities to compete for physicians’ referrals and consumers’ choice. Prior to that, Stephanie led Marketing for Livongo Health, a consumer health company focused on empowering people with chronic diseases to focus on their lives instead of their disease. She managed all aspects of the company’s launch and its valuation quadrupled during her tenure and the client base grew to include many Fortune 500 companies.

She started her healthcare career with Allscripts, a leading provider of Electronic Health Records. She was responsible for building and leading corporate marketing and contributed to the company’s growth from $500 million to $1.5 billion in revenue. Before transitioning to healthcare, Stephanie held a variety of domestic and international marketing roles of increasing responsibility at Motorola.

Stephanie holds a BA from the University of Wisconsin Madison and an MA from the George Washington University.

Craig Leidlein,  Vice President of Finance

Craig has spent more than 15 years managing financial operations in technology and professional services companies.  Prior to Applied Pathways Craig was with Target Data, a Chicago-based venture-backed analytics and marketing company, and Accenture.  At Target Data he served as Vice President of Finance and Administration. At Accenture he served in a variety of finance roles including Finance Lead and Startup Controller in the firm’s “New Businesses” in-house incubator.

Originally from Grand Rapids, Michigan, he holds a bachelor’s degree in Accounting from Loyola University Chicago.